Our Team
History of the Business
Hawkes Bay Embroidery and Print is a family owned business, which began in 1993. Originally called Hastings Embroidery when purchased by Ewan and Susan Wallace, we then relocated to Napier where we became Hawkes Bay Embroidery.
In 2011 we added “Print” to our name to reflect the changes and growth in our business.
The business began with just embroidery but now have a huge range of embroidery, screen printing, heat press, sign making, custom made apparel, ribbons, sublimation, promo products, flags, and custom-made name tags.
Our most distinctive characteristic is our incredible customer service, our front of house team is friendly, knowledgeable, and trustworthy.
Our experienced machinists and printers are excellent at their job and this all helps contribute to a fantastic product.
Phil Tracey
Chief Executive Officer
What was your first job? Paper Boy
What do you like about working at HBE? The cool AS Colour uniform
What's your spirit animal? Rabbit
Favourite Quote? Get busy living or get busy dying
Emily Mardon
Manager & In-House Digitiser
Where are you from? Haumoana
Embroidery or Printing? Both just as much as the other - but love our new direct to garment printer at the moment and some of the cool designs our customers are getting printed.
Favourite Supplier? Cloke!
Favourite Song? Hard question... Home, Land and Sea - Trinity Roots? Get It Right - Diplo? Anything Motown. I cant choose.
What’s your guilty pleasure? Rap/Hip hop music.
What would we most likely find you doing on the weekend? Studying te reo Māori, riding my vintage Raleigh 20 bike(s), laughing at my own jokes.
René Schoeman
Accounts Administrator
Where are you from? South Africa - Pretoria
Embroidery or Printing? Embroidery
Favourite Supplier? AS Colour
Favourite Song?I have so many but If I have to choose just one today it would be Blake Shelton-Nobody but you
What’s your guilty pleasure? Reading
What would we most likely find you doing on the weekend? Explore NZ & Braai
Erika Paraiso
Sales & Marketing
Where are you from? Napier, Hawkes Bay
Embroidery or Printing? Embroidery - it gives you Premium Look: Embroidery often has a more professional and high-quality appearance.
Favourite Supplier? Fashion Biz
Favourite Song? Best Part by Daniel Caesar ft. H.E.R.
What’s your guilty pleasure? Chocolates and Ice Cream
What would we most likely find you doing on the weekend? Helping out my Partner at the winery, if we are not working mostly travelling around NZ
Ewan Wallace
Full Time Hunter
Where are you from? Eskdale
Embroidery or Printing? Embroidery
Favourite Supplier? Fashion Biz
Favourite Song? Bitter Sweat Symphony by The Verve
What’s your guilty pleasure? Wine & Cheese
What would we most likely find you doing on the weekend? Riding my motorcycle
Ledlie Goom
Sign Writer
How Long have you been at HBE? 15 Years
What was your first job? Sign writer
Favorite place to eat in Hawkes Bay? Breakers
What is one song you know all the words too? Ba Ba Black Sheep
What do you love about working at HBE? The wonderful people.
Chelsea Merle
Heat Press & DTF
Where are you from? Australia, but been in NZ most of my life
Embroidery or Printing? I like them both but mostly printing
Favourite Supplier? AS Colour
Favourite Song? Jesus of Suburbia - Green Day
But there new album Father of all.... is AWESOME!
What’s your guilty pleasure? GREEN DAY!!!! They the best!
What would we most likely find you doing on the weekend? Playing netball and chilling out
Jess Bott
Embroidery Machine Operator
Where are you from? Hawkes Bay
Embroidery or Printing? Embroidery
Favourite Supplier? AS Colour
Favourite Song? Too hard to choose! I like a bit of everything!
What’s your guilty pleasure? My House Plants
What would we most likely find you doing on the weekend? Napping or playing with my kiddos!
Kat Wiese
Embroidery Machine Operator
How Long have you been at HBE? 10 Years
What was your first job? Data mail Payroll officer
Favorite place to eat in Hawkes Bay? Bangkok House
What is one song you know all the words too? Happy Birthday hahaha
What do you love about working at HBE? The people and learning new things within my job.
