Our Team

History of the Business

Hawkes Bay Embroidery and Print is a family owned business, which began in 1993. Originally called Hastings Embroidery when purchased by Ewan and Susan Wallace, we then relocated to Napier where we became Hawkes Bay Embroidery.

In 2011 we added “Print” to our name to reflect the changes and growth in our business.

The business began with just embroidery but now have a huge range of embroidery, screen printing, heat press, sign making, custom made apparel, ribbons, sublimation, promo products, flags, and custom-made name tags.

Our most distinctive characteristic is our incredible customer service, our front of house team is friendly, knowledgeable, and trustworthy.

Our experienced machinists and printers are excellent at their job and this all helps contribute to a fantastic product.

Ewan Wallace

Ewan Wallace

Director

Where are you from? Eskdale

Embroidery or Printing? Embroidery

Favourite Supplier? Fashion Biz

Favourite Song? Bitter Sweat Symphony by The Verve

What’s your guilty pleasure? Wine & Cheese

What would we most likely find you doing on the weekend? Riding my motorcycle

Emily Mardon

Emily Mardon

Manager & In-House Digitiser

Where are you from? Haumoana

Embroidery or Printing? Both just as much as the other - but love our new direct to garment printer at the moment and some of the cool designs our customers are getting printed.

Favourite Supplier? Cloke!

Favourite Song? Hard question... Home, Land and Sea - Trinity Roots? Get It Right - Diplo? Anything Motown. I cant choose.

What’s your guilty pleasure? Rap/Hip hop music.

What would we most likely find you doing on the weekend? Studying te reo Māori, riding my vintage Raleigh 20 bike(s), laughing at my own jokes.

Tina Sergeant

Tina Sergeant

Sales & Marketing

Where are you from? Hawkes Bay Born & Bred

Embroidery or Printing? Embroidery its timeless!

Favourite Supplier? Hmmm that’s a hard one Aurora.

Favourite Song? Don’t Start Now by Dua Lipa

What’s your guilty pleasure? Eating hot chips at lunch

What would we most likely find you doing on the weekend? Out with my friends drinking cider or looking after my horses

René Schoeman

René Schoeman

Accounts

Where are you from? South Africa - Pretoria

Embroidery or Printing? Embroidery

Favourite Supplier? AS Colour

Favourite Song?I have so many but If I have to choose just one today it would be Blake Shelton-Nobody but you

What’s your guilty pleasure? Reading

What would we most likely find you doing on the weekend? Explore NZ & Braai

Phil Tracey

Phil Tracey

Production & Logistics

What was your first job? Paper Boy

What do you like about working at HBE? The cool AS Colour uniform

What's your spirit animal? Rabbit

Favourite Quote? Get busy living or get busy dying

Ledlie Goom

Ledlie Goom

Sign Writer

How Long have you been at HBE? 15 Years

What was your first job? Sign writer

Favorite place to eat in Hawkes Bay? Breakers

What is one song you know all the words too? Ba Ba Black Sheep

What do you love about working at HBE? The wonderful people.

Maureen Newbitt

Maureen Newbitt

Machine Operator

Where are you from? Flaxmere

Embroidery or Printing? Both!

Favourite Supplier? AS Colour

Favourite Song? Old school RNB

What’s your guilty pleasure? Dress up parties!

What would we most likely find you doing on the weekend? Being a Mum to my 3 kids

Ria Botes

Ria Botes

Machine Operator

Where are you from? Potchefstroom

Embroidery or Printing? Embroidery

Favourite Supplier? Fashion Biz

Favourite Song? Sound of Silence - Disturbed

What’s your guilty pleasure? Biltong

What would we most likely find you doing on the weekend? Sport with the kids

Awhina Ponga

Awhina Ponga

Machine Operator

Where are you from? Palmerston North

Embroidery or Printing? Embroidery

Favourite Supplier? Fashion Biz

Favourite Song? Anything you can boogie too

What’s your guilty pleasure? Food & a drink on Friday's!

What would we most likely find you doing on the weekend? Spending time with the moko, relaxing and traveling to palmy to visit my family.

Chelsea Merle

Chelsea Merle

Heat Press & DTG

Where are you from? Australia, but been in NZ most of my life

Embroidery or Printing? I like them both but mostly printing

Favourite Supplier? AS Colour

Favourite Song? Jesus of Suburbia - Green Day
But there new album Father of all.... is AWESOME!

What’s your guilty pleasure? GREEN DAY!!!! They the best!

What would we most likely find you doing on the weekend? Playing netball and chilling out

Your Name Here!

Your Name Here!

Heat Press & DTG

We are on the look out for a new DTG & Heat Press person to join our team - please email emily@hbembroid.co.nz if you are interested.

Rosie Tripp

Rosie Tripp

Machine Operator & Sewer

Where are you from? Clive

Embroidery or Printing? Embroidery it fulfills my creative needs

Favourite Supplier? Fashion Biz

Favourite Song? I surrender by Hillsong Worship

What’s your guilty pleasure? Vaping

What would we most likely find you doing on the weekend? Cleaning and looking after my grand-kids.

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